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Core Features of Magento 2

Magento 2 is equipped with an extensive set of powerful features, designed to provide businesses with unparalleled flexibility, scalability, and control over their eCommerce platform. Here, we delve into a few key features.

Catalog Management

Magento 2 offers advanced catalog management tools that allow you to create complex product assortments with various options. Features include:

  • Configurable products
  • Grouped products
  • Bundled products
  • Virtual products
  • Downloadable products

Checkout, Payment, and Shipping

A streamlined checkout process significantly contributes to reducing cart abandonment rates. Magento 2 provides:

  • Guest checkout with the option to create an account
  • Integration with multiple payment gateways
  • Advanced shipping configurations
  • Customizable tax rules

SEO and Marketing

Magento 2 ensures your eCommerce store is SEO-friendly and equipped with various marketing tools:

  • SEO-friendly URLs and metadata
  • Google sitemap generator
  • Newsletter subscription
  • Promotions and price rule tools to create a variety of special offers

Mobile Commerce

Magento 2 is mobile-friendly, offering a responsive design that ensures your eCommerce store looks and works well on any device.

  • Responsive design themes
  • Mobile-friendly checkout
  • Support for native applications on mobile platforms

Analytics and Reporting

With Magento 2, you can harness the power of data to understand customer behavior and make informed business decisions.

  • Integrated with Google Analytics
  • Reports for sales, tax, abandoned carts, and more
  • Customer behavior insights

International Support

Magento 2 facilitates global commerce with a wide range of international support options:

  • Multilingual
  • Support for multiple currencies
  • Local tax rates
  • Configurable list of allowed countries for registration, shipping, and billing

Customer Accounts

Magento 2 offers a variety of tools to help you provide a rich customer experience:

  • Order status tracking
  • Default billing and shipping addresses
  • Wishlist
  • Newsletter subscription management
  • Product reviews and ratings

Order Management

Robust order management features in Magento 2 help streamline your business operations:

  • View, edit, create and fulfill orders from the admin panel
  • Create multiple invoices, shipments and credit memos
  • Print invoices and packing slips

Security

Magento 2 has robust security measures in place to protect your e-commerce store:

  • Custom admin URL to reduce exposure to attacks
  • CAPTCHA functionality to prevent automated software from attempting fake logins
  • Two-Factor Authentication for added security in the admin panel

Developer Tools

Magento 2 provides a range of tools to help developers customize and enhance their stores:

  • REST API to integrate with mobile apps and third-party applications
  • Service contracts to ensure stable interfaces for modules
  • Composer for package management

Multistore Functionality

With Magento 2, you can manage multiple stores from a single admin interface:

  • Share customer data across all websites or per website basis
  • Set different prices for the same product on different stores
  • Customizable localization settings

Content Staging and Preview

Magento 2 Commerce allows you to create, preview, and schedule a wide array of content updates:

  • Staging and previewing of updates to products, categories, CMS content, and promotions
  • Scheduling of content deployment and automatic rollback

ElasticSearch

With Magento 2 Commerce, you can enhance your site's search capabilities using ElasticSearch:

  • Support for search synonyms
  • Support for stop words
  • Multiple languages support

Page Builder

Magento 2 Commerce edition comes with a Page Builder, a powerful drag-and-drop interface for creating and managing site content:

  • Customizable and reusable templates
  • Dynamic rows and blocks
  • Drag-and-drop interface

Customer Loyalty Tools

Magento 2 has several built-in tools to help drive customer loyalty and repeat purchases:

  • Reward points
  • Gift registries
  • Private sales
  • Gift cards